Voting and political empowerment

Latinos are the second-largest group of voters in the country. We reach out to voters and potential voters to make sure all eligible Latinos are registered, informed, and engaged in the political process every year.

2023 Poll of the Latino Electorate

2023 Poll of the Latino Electorate

Access the most expansive poll on the priorities of the country’s Hispanic voters. We asked Latino voters about what matters to them most.

See what they said in 2023 and all the way back to 2006.

2023 Poll of the Latino Electorate

Did you know...


Nearly 1 million

The number of eligible Latino voters UnidosUS has registered to vote over the past decade.

1 million

The average number of Hispanics who turn 18 each year and become eligible to vote.

16.5 million

The number of Latinos who voted in 2020, a 30% increase over 2016.


The number of voters we reached in 2020, including registering 127,991 new voters.

Hispanic Electorate Data Hub


Hispanic Electorate Data Hub photo 1

This multidimensional platform was created to provide detailed insights into the perspectives and priorities of Hispanic voters and promote an accurate understanding of the Hispanic electorate.

It takes a closer look at the makeup, distribution, and participation trends of the Latino electorate, nationally and in the states, spanning the last two decades; multi-year dynamic polling data on leading issues and concerns for Hispanic voters, their views on parties and candidates, and outreach received; and the potential impact of this fast-growing electorate in competitive districts.

Access the Hub

Register to Vote

Latinos can determine who wins elections.

The 2020 elections proved what we already knew: if you engage Hispanic voters, they will show up and cast decisive votes.

Become a Voter

About the Latino Vote Initiative

The UnidosUS Latino Vote Initiative seeks to grow Latino political power and agency by establishing an accurate understanding of the Hispanic electorate, fostering greater and more effective engagement with these voters, and leading campaigns and systems approaches that increase Latino electoral and advocacy participation and generate responses to the community’s priorities.

Our work is grounded in a culturally competent understanding of the challenges and opportunities our community is facing and builds on the expertise that flows between and among our policy experts and field practitioners nationally and in the states, partnerships with our Affiliate Network of local community-based organizations and sister organizations, and direct community engagement.

In the last two decades, UnidosUS has registered nearly one million Latino voters, and in each of the last two election cycles, has reached over half a million voters through its Get-Out-the-Vote (GOTV) efforts. In addition to those programs, our work includes policy advocacy, research and analysis, and litigation to ensure the path to the voting booth remains unimpeded for all Americans.

Learn more about our work fighting for Latino voting rights

Featured resources
UnidosUS National Survey of Latino Voters

National poll of Hispanic voters—priorities, values, policy perspectives, and views of and outreach from the parties.

November 28, 2023

Civil Rightsgun violenceHealth CareImmigrationand 5 more tags

UnidosUS Building

Since 1968, we have challenged the social, economic, and political barriers that affect Latinos through our unique combination of expert research, advocacy, programs, and an Affiliate Network of nearly 300 community-based organizations across the United States and Puerto Rico.

August 31, 2023

Affiliate Engagementcivil rights and racial equityEducationHealthand 4 more tags

UnidosUS Building

UnidosUS es una organización no partidista y sin fines de lucro que sirve como la organización de defensa y derechos civiles hispanos más grande del país. Desde 1968, hemos desafiado […]

August 31, 2023

Compromiso de los afiliadosDerechos civiles y equidad racialDesarrollo de la fuerza laboralEducacionand 4 more tags

Get Involved

Become part of our Action Network and help us continue to forge a society that provides equal opportunity to all.

Become a donor


Your contribution will help fund our work to supporting
policies and projects that support the Latinx community.