News Release

UnidosUS Poll: When It Comes to the Economy, 86 Percent of Latino Voters Are Concerned About Rising Housing Costs and Struggle to Make Ends Meet

New poll also offers insight on priority issues for Latino voters in Nevada

February 20, 2020     

WASHINGTON, DC—A new public opinion poll released today by UnidosUS, the nation’s largest Latino civil rights and advocacy organization (formerly National Council of La Raza), finds that housing costs are at the center of concerns for registered Hispanic voters across the country and in states like Nevada. The poll shows that 86 percent of Latino voters believe housing costs keep going up in this economy and many hardworking Americans can’t afford a place to live. Eighty-four percent of Latino voters in Nevada were also in agreement.

“As we have known for some time, the economy is not working for everyone and efforts in Washington have not trickled down their benefits to hard working Latinos across the nation. Hispanics have traditionally been optimistic in their outlook but our poll finds that six in 10 (62 percent) now say they feel it will be harder for the next generation,” said Eric Rodriguez, UnidosUS Senior Vice President of Policy and Advocacy. “Economic issues are paramount for Latino voters, and health care costs are a rising concern. This new poll shows that housing affordability in particular is at the heart of these economic concerns, especially for Latino voters who rent their homes. Candidates seeking to win Latino votes this year would be wise to recognize how difficult it is today for Latinos to thrive when most of their wages and income go to paying rent or making mortgage payments with little money left over at the end of the month.”

The national poll of 1,000 registered Latino voters conducted for UnidosUS by Lake Research Partners found that 94 percent of Nevada’s registered Latino voters are motivated to vote in the 2020 election for president, Congress and other offices. This is in line with high Latino voter enthusiasm of 88 percent nationwide.

“Latinos in Nevada are enthusiastic about voting this year, as they are in the rest of the country. They’ll be looking for candidates that understand the lived economic experience of Latino voters in the state and show that they have a plan to address those concerns,” Rodriguez added.

The Great Recession officially ended in 2009, but many Hispanic families still struggle in the aftermath over a decade later, as rising housing costs deepen economic inequality. For example, Latino homeownership is still below 50 percent, and home prices have increased faster than wages in many communities where Latinos live. The poll findings reflect these challenges: more than three-quarters (81 percent) of Latinos in Nevada said a major obstacle to buying a home is that prices are too high, and another 64 percent reported they are not making enough to save for a down payment. More than half (57 percent) said reducing housing costs and another 36 percent said reducing debt would most help to save money for emergency expenses, retirement or making big purchases.

The new poll, conducted between February 5-17, 2020 in English and in Spanish, also found that registered Latino voters in Nevada say that health care, immigration and jobs and the economy, are the most important issues for the next president to focus on. The poll also asked how likely they would be to vote for a candidate who favored certain policies. Majorities said they would be much more likely to vote for a candidate who favored the following policies:

  • Lowering the cost of prescription drugs (62 percent)
  • A health insurance plan that expands access to every person in the United States, regardless of immigration status (60 percent)
  • Paid family and sick leave policies that allow all workers and employees to have some income while they take time away from work (59 percent)
  • Rent control that would place a cap on rent increases (58 percent)
  • Raising the minimum wage to $15 dollars an hour nationwide (57 percent)
  • Building more affordable housing (55 percent)
  • A Medicare for All plan that would require everyone to have health insurance (54 percent)
  • Increasing financial help to lower the cost of buying health insurance (51 percent)
  • Increase access to assistance in making a down payment for a house (50 percent)

To view the full poll results, click here.

UnidosUS, previously known as NCLR (National Council of La Raza), is the nation’s largest Hispanic civil rights and advocacy organization. Through its unique combination of expert research, advocacy, programs, and an Affiliate Network of nearly 300 community-based organizations across the United States and Puerto Rico, UnidosUS simultaneously challenges the social, economic, and political barriers that affect Latinos at the national and local levels. For more than 50 years, UnidosUS has united communities and different groups seeking common ground through collaboration, and that share a desire to make our country stronger. For more information on UnidosUS, visit or follow us on Facebook, Instagram, and Twitter.

Michael Krumholtz
(202) 776-1767