Latinos are the second-largest group of voting age Americans. We reach out to voters and potential voters to make sure all eligible Latinos are registered, informed, and engaged in the political process every year.
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Hispanic voter data, polling, reports
The UnidosUS Latino Vote Initiative seeks to grow Latino political power and agency by establishing an accurate understanding of the Hispanic electorate, fostering greater and more effective engagement with these voters, and leading campaigns and systems approaches that increase Latino electoral and advocacy participation and generate responses to the community’s priorities.
Over the past two decades, UnidosUS has helped to register more than 1 million eligible voters, and in each of the last two election cycles, has reached over half a million voters through voter education and Get-Out-the-Vote (GOTV) efforts. In addition, our work includes policy advocacy, research and analysis, and litigation to ensure the path to the voting booth remains unimpeded for all Americans.
See UnidosUS’s first-of-its-kind Hispanic Electorate Data Hub for detailed insights into the priorities of Hispanic voters; the makeup, distribution, and participation trends of this electorate; and the potential impact of this fast-growing electorate in competitive districts.
This multidimensional platform was created to provide detailed insights into the perspectives and priorities of Hispanic voters and promote an accurate understanding of the Hispanic electorate.
It takes a closer look nationally and in the states, spanning the last two decades; multi-year dynamic polling data on leading issues and concerns for Hispanic voters, their views on parties and candidates, and outreach received; and the potential impact of this fast-growing electorate in competitive districts.
Access the most expansive poll on the priorities of the country’s Hispanic voters.
We asked Latino voters about what matters to them most. See what they said in 2024 and all the way back to 2006.
Visit our library for more granular data of national and state surveys of Hispanic voters, including priorities, values, policy perspectives, and views of and outreach from the parties.
In the first edition of The Latino Vote Briefing Series, our experts explored how pocketbook issues and economic concerns are shaping Latino voter sentiment as the 2024 elections ramp up.
April 11, 2024
Latino Vote InitiativeLatino Vote Seriesthe economyVoting
In the second edition of The Latino Vote Briefing Series, our experts present a comprehensive look at the Latino candidate and party support as the 2024 elections ramp up.
May 16, 2024
Latino Vote InitiativeLatino Vote SeriesSurveyVoting
In the second edition of The Latino Vote Briefing Series, our experts present a comprehensive look at the Latino candidate and party support as the 2024 elections ramp up.
June 13, 2024
Latino Vote InitiativeLatino Vote SeriesVoting
This memo and slide deck provides an overview of the findings of UnidosUS’s 2024 survey on Latino views about migration at the U.S.-Mexico border.
June 20, 2024
2024 ElectionborderBorder ManagementBorder Securityand 5 more tags
Despite being a decisive voting group, 55% of Hispanic voters have not been contacted WASHINGTON, DC – UnidosUS, the nation’s largest Latino civil rights and advocacy organization, today released findings […]
September 4, 2024
Poll reveals voter priorities for border management and how this is shaping voter sentiment WASHINGTON, DC – UnidosUS, the nation’s largest Latino civil rights and advocacy organization, today released […]
June 25, 2024
Poll of Latino Voters on Immigration Shows their Approach to the Situation at the Southern Border WASHINGTON, DC – Today, UnidosUS, the nation’s largest Latino civil rights and advocacy organization, […]
June 20, 2024
1 out of 5 Hispanic voters will be voting in their first presidential election in November WASHINGTON, DC— As a part of its Latino Vote Initiative, UnidosUS today hosted the […]
May 16, 2024
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Some national elections are decided by less than 1% of the vote. One recent local election was decided by a single vote. Voting is your right as a citizen: exercise it!
