News Release

UnidosUS Poll: Latino Voters Say Economy, Health Care Costs Among Top Motivators Ahead of Super Tuesday

Texas and California Latinos interested in candidates who address high housing and health care costs

March 2, 2020

WASHINGTON, DC — Latino voters in California and Texas report that economic and health care stresses are chief motivators to drive them to vote in the general election. According to a recent public opinion poll released by UnidosUS, the nation’s largest Latino civil rights and advocacy organization (formerly National Council of La Raza), the majority of Latino voters in Texas and California said they would be more likely to support candidates who promote proactive economic policies. Those top policies include lowering prescription drug costs, building more affordable housing, capping rent increases and offering paid family and sick leave.

“These poll results reflect the growing concerns that Latinos have about their household finances and their families’ well-being and suggest that candidates that speak to Latinos about how they will address health and housing costs, in addition to their worries about immigration, are likely to get attention. Latino voters in Texas and California are making it clear that they want candidates who are offering sensible solutions to kitchen table issues that will make an actual difference on their everyday finances,” said Eric Rodriguez, UnidosUS Senior Vice President of Policy and Advocacy.

The national poll of 1,000 registered Latino voters conducted between February 5-17 in English and in Spanish for UnidosUS by Lake Research Partners found that more than three-quarters (77 percent) of Latino voters in Texas agreed that wages are stagnant, and many people must work two or three jobs to get by.

In Texas, 73 percent of Latinos polled said they are more likely to vote for a candidate who expands health care access to every child in the United States, regardless of immigration status. Texas is the state with the highest rate of uninsured children in the country and more than 14 percent of Latino children in the state were uninsured in 2018.

In California, 90 percent of Latinos polled say that in this economy, housing costs keep going up, and many hardworking Americans can't afford a place to live. The cost of housing couples with health care prices to motivate Latinos in California to vote. Three of every five Latinos there (61 percent) say they would be much more likely to support a candidate who favored policies to lower the cost of prescription drugs.

“Latinos make up around 40 percent of the population in both Texas and California and they will have a big impact on Super Tuesday. They’ve proven they’re motivated to back candidates who are willing to listen to their economic concerns,” Rodriguez added.

An overwhelming share of Latino voters in key Super Tuesday states say that they are highly motivated to vote in the general elections and are likely to do so. Eighty percent of voting eligible Latinos across the United States are “almost certain” to vote and 61 percent report being “very motivated” to vote.

In California, 64 percent of registered voters polled said that it would be harder for the next generation to get ahead and be successful considering the way things are trending now. That number was 54 percent in Texas and 58 percent nationally.

Click to view the full reports from Texas and California.

UnidosUS, previously known as NCLR (National Council of La Raza), is the nation’s largest Hispanic civil rights and advocacy organization. Through its unique combination of expert research, advocacy, programs, and an Affiliate Network of nearly 300 community-based organizations across the United States and Puerto Rico, UnidosUS simultaneously challenges the social, economic, and political barriers that affect Latinos at the national and local levels. For more than 50 years, UnidosUS has united communities and different groups seeking common ground through collaboration, and that share a desire to make our country stronger. For more information on UnidosUS, visit or follow us on Facebook, Instagram, and Twitter.

Michael Krumholtz
(202) 776-1767