UnidosUS Unveils New Hispanic Electorate Data Hub, and Releases Polling on Nevada’s Hispanic Voter Priorities with Mi Familia Vota

Data Hub and survey are part of a multi-year, multi-state effort to build an accurate understanding of this electorate, grow Latino participation and advance community priorities 

WASHINGTON, DC— Last year, UnidosUS, the nation’s largest Latino civil rights and advocacy organization, and Mi Familia Vota, a national civic engagement organization, announced a multi-year, multi-state partnership connecting electoral programs, policy advocacy, research and community engagement to lift Latino voices.   

As a part of this effort, UnidosUS today released the results of a 2023 Poll of Nevada’s Hispanic Electorate with Mi Familia Vota, conducted by BSP Research. The 2023 poll provides timely insights into the perspectives and priorities of Nevada’s Hispanic voters a year out from the 2024 elections and is part of the most expansive national poll on the Hispanic electorate this cycle. 

Clarissa Martinez De Castro, UnidosUS Vice President, Latino Vote Initiative, said: 

 “As the second largest group of voters in Nevada, Hispanics will shape the state’s political landscape. Nearly 9 in 10 registered Latinos in the state voted in 2020 – putting an exclamation point on the need to close the registration gap, with over 200 thousand Latino Nevadans in need of registration. Yet, oversimplifications about these voters have led to ineffective or anemic outreach. We have repeatedly said that candidates matter, their positions matter and meaningful outreach is essential. That is critical in Nevada, where 1 in 5 Latinos will be voting in a federal election for the first time. We are lifting Latino voices through our work to engage the community and to advance an accurate understanding of this electorate. Parties need to do more to better engage them and win their support.” 

Key findings of the poll include 

On the issues 

  • Four of the top five concerns for Nevada’s Hispanic voters are dominated by economic and pocketbook issues, specifically inflation and the rising cost of living, jobs, affordable housing and healthcare.  
  • Gun violence remained among the top five, doing so for the first time in 2022.   
  • On abortion: 76% of Nevada’s Latino voters continue to oppose efforts to make it illegal or take that decision away from others, no matter their own personal beliefs on the issue.  
  • On immigration: Immigration remains a priority issue in Nevada (ranked as 6th top issue). Providing a path to citizenship for DACA recipients and other immigrants with long-standing ties in the country are the two big policies Latino voters want to see advanced on this issue. 
  • On climate: Climate concern is high, and Nevada Latinos think action is urgently needed to forestall weather and climate related catastrophes. Only 5% doubt the reality of climate change. 

On voting 

  • In 2024, 19% of Nevada’s Latinos will be voting in a presidential election for the first time.  
  • 36% of Nevada’s Latino electorate is comprised of new voters since Hillary Clinton and Donald Trump faced off in 2016. 

On the parties 

  • Nevada’s Latino voters see Democrats as more aligned with their values and views, on a host of issues including treating people with dignity/respect, democracy and elections, health care and elections. Yet many Latino voters don’t feel that either party truly cares about the Latino community. 
  • Looking forward to the 2024 elections, Incumbent Senator Jacky Rosen and President Biden hold substantial polling leads among Arizona’s Latino electorate at this very early stage. 
  • Incumbent Senator Jacky Rosen leads Republican candidate Sam Brown by more than 28 points 
  • President Biden’s approval rating stands at 52%, and in potential 2024 matchups he holds a 25-point lead over former President Trump and 35-point lead over Florida Governor Ron DeSantis. 

This research shows that both parties need to do more to better engage and expand support with Hispanic voters.   

Tim Hernandez, Acting Nevada State Director, Mi Familia Vota said,
“Nevada is a critical bellwether state for the Latino vote, and our community is looking for solutions. Whether it is cost of living or health care, Latinos are looking closely at who is working to help make their lives better. As the organization with the most extensive field infrastructure targeting Latinos in the country, Mi Familia Vota is committed to building Latino political power by expanding the electorate, strengthening local infrastructures and executing a year-round voter engagement program in Nevada. We will ensure they are registered and civically educated and hold politicians accountable to our policy priorities in November!” 

About the full survey 

Total N=3,037 Latino eligible voters 

  • N= 2,707 registered 
  • N= 330 eligible, not registered 
  • Margin of error +/- 1.8% 


  • N=300 per: Arizona, Nevada, Georgia, California, North Carolina, Pennsylvania (+/- 5.7%) 
  • N=400 Florida, Texas (+/- 4.9%) 

Field Dates: Nov 2 – 13, 2023
English or Spanish, according to preference
Mixed mode: 75% online, 25% live telephone interviews