UnidosUS, Mi Familia Vota Discuss New Polling Results That Outline the Priorities of Arizona’s Hispanic Voters

Results Represent Major Shift in Salient Issues to Latino Voters 

WASHINGTON, DC – UnidosUS, the nation’s largest Latino civil rights and advocacy organization, and Mi Familia Vota, a national civic engagement organization, today held a briefing to outline the priorities of Arizona’s Hispanic voters. The results show a significant shift in some of the top issues among Latino voters: 

  • Inflation and jobs are the #1 and #3 priorities. These findings track with long-standing Latino concerns about the economy. Health care is the fourth priority. 
  • Notably, crime/gun violence rose to #2, driven by concerns about easy access to guns and school shootings.  
  • For the first time, abortion is among the top five issues, and 80% of Arizona’s Latino voters believe it should remain legal, no matter their own personal beliefs on the issue. 
  • While immigration is not among the top five issues, Latino voters believe strongly that leaders in Washington should provide a path to citizenship. They also believe that the president should take executive action in the absence of Congressional action. 
  • A majority of Arizona’s Latino voters (62%) believe the country is on the wrong track. At the moment, 66% of Hispanic voters in Arizona say they are 100 percent certain they will vote in November. 
  • Overall, 85% of Arizona’s Latino voters say it is personally important to them (62% say it’s very important) for elected officials and other leaders to speak out against white nationalism and white supremacy. 

You can view a complete deck outlining topline results here, and a chart with Latino voter data in competitive districts here. 

Elizabeth Salazar, Arizona Senior Policy Strategist, UnidosUS said:

“While we don’t need a poll to tell us who we are, these findings lay out in clear terms that Latino voters in Arizona do have shared priorities that center around strengthening our families and building our futures. We care about financial prosperity, our families’ health and well-being, and the safety of our children. As our poll shows, those who use wedge issues that attempt to divide—while ignoring everyday issues like housing insecurity and access to education—will fall short of gaining our trust.” 

Carolina Rodriguez-Greer, Mi Familia Vota Arizona State Director said: 

“Mi Familia Vota is committed to building Latino political power in Arizona, and our community is engaged, fired up to participate in the electoral process. 83% of Latinos we surveyed in the Grand Canyon state said that they are likely to vote in the 2022 midterms. We are working in the community, educating and training Latinos to vote. This poll confirms that climate change is a critical issue to our voters, and we will ensure that politicians are held accountable to our policy priorities. “ 

Gary Segura, Ph.D., President and co-founder of BSP Research said: 

“Arizona remains a razor’s edge state with an unusual division of power between the parties. Latino voters and mobilization—or lack thereof—could tip the balance between the parties and—importantly for 2024—within them.” 

poll was released as part of a multi-state, multi-year partnership between UnidosUS and Mi Familia Vota, which represents the most powerful Latino civic engagement and democracy operation in the country. In 2022, UnidosUS and Mi Familia Vota will execute an extensive, $15 million civic engagement effort working with Hispanic voters in eight states: Arizona, California, Georgia, Florida, Nevada, Colorado, Pennsylvania, and Texas. Among other elements, this year’s campaign will include:  

  • Registering over 100,000 voters.  
  • Reaching out to a universe of nearly 2 million voters we connected with in 2020, with a specific focus on preventing voter drop-off from 2020.  
  • Providing research and data on the perspectives and priorities of Hispanic voters.  
  • Hosting candidate forums in multiple states with high-profile statewide elections.  
  • Providing voters with information on policy issues and voting access.  

Significantly, the long-term partnership aims to break the boom-and-bust cycle of traditional electoral engagement, building sustained participation ecosystems that connect electoral engagement, policy advocacy, and community services, recognizing and building upon existing community assets and infrastructure. The two organizations will strengthen the connective tissue among those tracks between now and 2024.  

About the survey

  • Total N=2,750 Latino eligible voters 
  • N=2,540 registered voters 
  • N=210 eligible, but not registered voters 
  • Margin of error +/- 1.9% 
  • Field dates: July 20 – August 1, 2022 
  • English or Spanish, according to preference 
  • Mixed mode: 75% online, 25% live telephone interviews. 


About UnidosUS  

UnidosUS, previously known as NCLR (National Council of La Raza), is the nation’s largest Hispanic civil rights and advocacy organization. Through its unique combination of expert research, advocacy, programs, and an Affiliate Network of nearly 300 community-based organizations across the United States and Puerto Rico, UnidosUS simultaneously challenges the social, economic, and political barriers that affect Latinos at the national and local levels. For more than 50 years, UnidosUS has united communities and different groups seeking common ground through collaboration, and that share a desire to make our country stronger. For more information on UnidosUS, visit unidosus.org or follow us on Facebook, Instagram, and Twitter  


About Mi Familia Vota  

Mi Familia Vota is a national civic engagement organization that unites Latino, immigrant, and allied communities to promote social and economic justice through citizenship workshops, voter registration, and voter participation. Mi Familia Vota has operations in Arizona, California, Colorado, Florida, Georgia, Nevada, and Texas.