News Release

UnidosUS Calls on Eligible Latinos to Register to Vote as Nation Marks National Voter Registration Day

September 25, 2018

WASHINGTON, DC—On this National Voter Registration Day, UnidosUS (formerly NCLR) renewed a call for all eligible Latinos to register to vote ahead of upcoming voter registration deadlines, which in many states comes on October 9, less than one month before Election Day on November 6.

UnidosUS has helped register more than 600,000 eligible voters in the past decade and has continued those efforts this election cycle through the Power of 18 campaign. These efforts include on-the-ground community canvassing in Florida and Pennsylvania, which has already yielded more than 40,000 new registrations in just a few months, its High School Democracy Project designed to make registration a rite of passage of high school graduation, its service provider Latino Empowerment and Advocacy Project (LEAP) with active groups in 11 states, its online registration tool Become a Voter and its Power of 18 website with tools and information geared towards younger voters.

“As we approach the midterm elections, we urge Latinos to raise the voice of our community in the voting booth. From the local to the national level, those elected will make decisions about our health care, our education, immigration policies, roads and public transportation and many other issues affecting our daily lives. Change happens in many ways, and voting is a powerful tool to ensure our community’s contributions and aspirations are respected,” said Clarissa Martinez De Castro, Deputy Vice President, UnidosUS.

UnidosUS’s Power of 18 campaign has focused much its online efforts at urging Gen Zs, over one million of whom are turning 18 each year and becoming eligible to vote, to become voters. The online push has included a series of online ad buys, social media share graphics, e-mail and text alerts, as well as videos, like this one released today to mark National Voter Registration Day, that share compelling stories from our communities.

UnidosUS, previously known as NCLR (National Council of La Raza), is the nation’s largest Hispanic civil rights and advocacy organization. Through its unique combination of expert research, advocacy, programs, and an Affiliate Network of nearly 300 community-based organizations across the United States and Puerto Rico, UnidosUS simultaneously challenges the social, economic, and political barriers that affect Latinos at the national and local levels. For 50 years, UnidosUS has united communities and different groups seeking common ground through collaboration, and that share a desire to make our country stronger. For more information on UnidosUS, visit or follow us on Facebook and Twitter.