Latino Support for Harris Highest in Pennsylvania among Battleground States 

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Regardless of candidate choice, vast majority of Latino voters cast ballots with pocketbook issues top of mind  

WASHINGTON, DC — Polling released today by UnidosUS and partner organizations reveals that Latino voters cast their ballots for Vice President Kamala Harris over former President Donald Trump in a majority of key battleground states. Latino support for Harris was highest in Pennsylvania (72% to 26%) among the battlegrounds, with Trump earning a majority of the Latino vote (53% to 44%) in Florida. The poll also revealed that Latino voters were driven to the polls by their concerns over pocketbook issues, including the cost of living, jobs and the economy, housing affordability and health care costs.  

(POSTPONED) UnidosUS will host a press briefing with partner organizations to take a deeper look at the choices and motivations of Hispanic Voters, sharing more detailed findings from the 2024 American Electorate Poll about Hispanic voters. Journalists can RSVP for the press briefing here.  

(POSTPONED) Additionally, pollsters from BSP Research and the African American Research Collaborative will join national experts for a virtual media briefing to share poll results and offer an analysis of the issues that motivated voters of color in the 2024 election. UnidosUS President and CEO Janet Murguía will offer remarks. Journalists can RSVP for the press briefing here.  

Both press briefings will be livestreamed here. 

 

 

Key Findings Include:    

Arizona:  

  • On presidential candidates: Latinos in Arizona voted for Kamala Harris over Donald Trump 64%-34%. 
  • On the U.S. House: Latinos in Arizona voted for Democrats over Republicans for the U.S. House of Representatives 66%-31%. 
  • On U.S. Senate: Latinos in Arizona voted for Democrat Ruben Gallego over Republican Kari Lake 68%-28%. 
  • On AZ abortion ballot measure: Latinos in Arizona voted Yes to protect the right to abortion 79%-21%.  
  • On the issues Latinos in Arizona prioritized: Cost of living / inflation 50%; jobs and the economy 30%; abortion and reproductive rights 30%; and housing cost and affordability 26%. 

 

California:  

  • On presidential candidates: Latinos in California voted for Kamala Harris over Donald Trump 67%-31%. 
  • On the U.S. House: Latinos in California voted for Democrats over Republicans for the U.S. House of Representatives 69%-27%. 
  • On U.S. Senate: Latinos in California voted for Democrat Adam Schiff over Republican Steve Garvey 65%-29%. 
  • On the issues Latinos in California prioritized: Cost of living / inflation 50%; jobs and the economy 38%; housing costs and affordability 30%; and health care costs 24%. 

 

Florida:  

  • On presidential candidates: Latinos in Florida voted for Donald Trump over Kamala Harris 53%-44%. 
  • On the U.S. House: Latinos in Florida voters for Republicans over Democrats for the U.S. House of Representatives 56%-41%. 
  • On the U.S. Senate: Latinos in Florida voted for Republican Rick Scott over Democrat Debbie Mucarsel-Powell 51%-43%. 
  • On FL abortion ballot measure: Latinos in Florida voted Yes to protect the right to abortion 64%-36%. 
  • On the issues Latinos in Florida prioritized: Cost of living / inflation 53%; jobs and the economy 39%; housing costs and affordability 29%; and health care costs 27%. 

 

Georgia:  

  • On presidential candidates: Latinos in Georgia voted for Kamala Harris over Donald Trump 65%-33%. 
  • On the U.S. House: Latinos in Georgia voted for Democrats for the U.S. House over Republicans by 63%-33%. 
  • On the issues Latinos in Georgia prioritized: Cost of living / inflation 40%; jobs and the economy 33%; housing costs and affordability 32%; and health care costs 26%.  

 

Michigan:  

  • On presidential candidates: Latinos in Michigan voted for Kamala Harris over Donald Trump 65%-30%. 
  • On the U.S. House: Latinos in Michigan voted Democrat for the U.S. House over Republicans by 67%-26%. 
  • On the issues Latinos in Michigan prioritized: Cost of living / inflation 50%; jobs and the economy 37%; health care costs 36%; and abortion / reproductive rights 24%. 

 

Nevada:  

  • On presidential candidates: Latinos in Nevada voted for Kamala Harris over Donald Trump 65%-32%. 
  • On the U.S. House: Latinos in Nevada voted Democrat for the U.S. House over Republicans for the U.S. House by 64%-30%. 
  • On the U.S. Senate: Latinos in Nevada voted for Democrat Jacky Rosen over Republican Sam Brown 62%-31%. 
  • On NV abortion ballot measure: Latinos in Nevada voted Yes to protect the right to abortion 82%-18%. 
  • On the issues Latinos in Nevada prioritized: Cost of living / inflation 54%; jobs and the economy 42%; housing costs and affordability 30%; and immigration reform for immigrants already here 27%. 

 

North Carolina:  

  • On presidential candidates: Latinos in North Carolina voted for Kamala Harris over Donald Trump 65%-33%. 
  • On governor candidates: Latinos in Arizona voted for Democrat Josh Stein over Republican Mark Robinson 64%-30%. 
  • On the U.S. House: Latino voters in North Carolina voted for Democrats for the U.S. House over Republicans by 65%-31%. 
  • On the issues Latinos in North Carolina prioritized: Cost of living / inflation 54%; jobs and the economy 33%; housing costs and affordability 26%; and health care costs 22%. 

 

Pennsylvania:  

  • On presidential candidates: Latinos in Pennsylvania voted for Kamala Harris over Donald Trump 72%-26%. 
  • On the U.S. House: Latino voters in Pennsylvania voted for Democrats for the U.S. House over Republicans by 68%-27%. 
  • On the U.S. Senate: Latinos in Pennsylvania voted for Democrat Bob Casey Jr. over Republican Dave McCormick 69%-25%. 
  • On the issues Latinos in Pennsylvania prioritized: Cost of living / inflation 53%; jobs and the economy 36%; housing costs and affordability 25%; and immigration reform for immigrants already here 25%. 

 

Texas:  

  • On presidential candidates: Latinos in Texas voted for Kamala Harris over Donald Trump 62%-36%. 
  • On the U.S. House: Latinos in Texas voted Democrat for the U.S. House over Republicans by 62%-33%. 
  • On the U.S. Senate: Latinos in Texas voted for Democrat Colin Allred over Republican Ted Cruz 64%-30%. 
  • On the issues Latinos in Texas prioritized: Cost of living / inflation 53%; jobs and the economy 33%; health care costs 29%; and immigration reform for immigrants already here 24%. 

 

Wisconsin:  

  • On presidential candidates: Latinos in Wisconsin voted for Kamala Harris over Donald Trump 65%-31%. 
  • On the U.S. House: Latinos in Wisconsin voted Democrat for the U.S. House over Republicans by 62%-28%. 
  • On the U.S. Senate: Latinos in Wisconsin voted for Democrat Tammy Baldwin over Republican Eric Hovde 62%-29%. 
  • On the issues Latinos in Wisconsin prioritized: Cost of living / inflation 48%; jobs and the economy 31%; housing costs and affordability 32%; and health care costs 27%. 

 

The survey results are part of the comprehensive 2024 American Electorate Voter Poll, which surveyed Black, Hispanic, Asian American, Native American and white voters nationally and in key states and congressional districts. The poll was conducted by BSP Research and the African American Research Collaborative, surveying over 3,650 Hispanic voters and includes representative samples of Hispanic voters in 10 states, including the major battlegrounds (AZ, CA, FL, GA, MI, NC, NV, PA, TX, and WI). Notably, the poll included an oversample of nearly 800 Puerto Rican voters, making it the largest sample exit poll of Puerto Rican voters in 2024, particularly focusing on voters in the battleground state of Pennsylvania. 

 The poll serves as a check on traditional exit polls — which often rely on low and unrepresentative samples of Hispanic voters — and adds depth to our understanding of why and how Latinos voted. Data from the 2024 American Electorate Poll, including crosstabs by state and race, can be found on the poll website, www.2024electionpoll.us. Interactive results for Latino voters will be available on UnidosUS’s Hispanic Electorate Data Hub, which includes results going back to 2006. 

 

 About the 2024 American Electorate Voter Poll: 

  • Total N=9,405 voters  
  • By race: 
  • N= 3,750 Latino  
  • N= 779 Puerto Rican  
  • N= 1,850 African American  
  • N= 1,500 White  
  • N= 1,805 AAPI  
  • N= 500 Native American voters  
  • Margin of error +/-1.01% 

 

Latino voter oversamples 

  • N=500 per: Florida  
  • N=400 per: Pennsylvania, other states  
  • N=300 per: Arizona, Georgia, Nevada, North Carolina, Texas, California  
  • N=200 per: Michigan, Wisconsin 
  • N=150 per: Puerto Rico 

 

Field Dates: October 18-November 4, 2024 

  • Mixed mode: 50% online, 25% live telephone interviews, 25% text 

 

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About the 2024 American Electorate Voter Poll 

The 2024 American Electorate Voter Poll is a large-scale poll of Black, Hispanic, Asian American, Native American and White voters nationally and in key states and congressional districts, conducted by the African American Research Collaborative (AARC) and BSP Research, and sponsored by SEIU, UnidosUS, First Nations Development Institute, Climate Power, Indivisible, Rural Organizing, Voter Participation Center, America’s Voice and the American Civil Liberties Union.  

The election poll contacted more than 9,000 voters who already cast their ballots or are certain they will vote in the final days before the November 2024 election, offering exclusive information about the electorate, including Congressional, Senate and Gubernatorial vote choices, issue priorities and evaluations of both major parties and what issues motivated voter turnout. The poll also includes data from crucial presidential, U.S. Senate and U.S. House battleground states, including Florida, Georgia, Texas, Wisconsin, North Carolina, Arizona, Pennsylvania, California and Nevada, as well as a national sample. The full array of data will be made available on the 2024 American Electorate Voter Poll website. Interactive results for Latino voters will be available on UnidosUS’s Hispanic Electorate Data Hub, which includes results going back to 2006. 

 

About UnidosUS
UnidosUS is a nonprofit, nonpartisan organization that serves as the nation’s largest Hispanic civil rights and advocacy organization. Since 1968, we have challenged the social, economic, and political barriers that affect Latinos through our unique combination of expert research, advocacy, programs, and an Affiliate Network of over 300 community-based organizations across the United States and Puerto Rico. We believe in an America where economic, political, and social progress is a reality for all Latinos, and we collaborate across communities to achieve it. For more information on UnidosUS, visit www.unidosus.org or follow us on Facebook, Instagram, LinkedIn, and Twitter.  

 

About BSP Research 

BSP Research is a Latino-owned polling, research, and analytics firm headquartered in Los Angeles, California. Founded in 2021 by Matt Barreto and Gary Segura, who have more than two decades of experience in national polling and research, BSP Research is a leading research and analytic firm with expertise on the political and social views of the American population and beyond. BSP has industry-leading expertise in culturally competent research on communities of color and other forms of disadvantage, and extensive experience in bilingual polling and data gathering from all varieties of communities.  

 

About the African American Research Collaborative 

The African American Research Collaborative (AARC) provides high-quality research and analysis on the political interests, motivations, and goals of Americans of all backgrounds. Our expert team of pollsters, researchers, and analysts have vast experience in polling, political behavior, and issues that affect us all: the economy, health care, education, housing, civil rights, immigration, policing, jobs, grassroots organizing, and social justice.