Proyecto de Prosperidad Connecting Latinos with low-cost bank accounts

Discover how an impactful UnidosUS campaign helped connect Latino families in El Paso, TX and Salinas, CA with safe, affordable bank accounts.
Backed by Wells Fargo, this 18-month initiative used community partnerships and bilingual outreach to break down barriers to financial inclusion. Learn how trusted local voices, media outreach and real results are driving change — and what it means for the future of equitable banking.