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Media coverage on the HOME initiative to build awareness.

The Home Ownership Means Equity (HOME) initiative is dedicated to transforming the economic trajectory of Latinos by advancing systemic change to enable the creation of 4 million new Hispanic homeowners by 2030.  To be successful, we will elevate the salience of Latino homeownership through communications and storytelling.

On June 14, 2023, UnidosUS, publicly launched the
Home Ownership Means Equity (HOME) Initiative.

Janet Murguía, President and CEO of UnidosUS, sharing remarks at the national launch of the HOME initiative. Standing behind Janet Murguía from left to right are Congressional Hispanic Caucus Chair Congresswoman Nanette Diaz Barragán, Congressman Juan Vargas, Senator Robert Menendez, and Kristy Fercho, Head of Diverse Segments, Representation, and Inclusion at Wells Fargo.

HOME’s Capitol Hill launch convened policymakers, business leaders, and housing advocates to discuss how this multi-year initiative will address barriers to Latino homeownership and promote solutions for success.

Media Coverage

Each article featured here illuminates the steps we’re taking, the challenges we’re overcoming, and the milestones we’re achieving.

On the "Gated Communities" podcast, Sam Kenney from UnidosUS discussed our priorities for homeownership and how the mortgage industry can better engage with the Latino community.

Creating a National Housing Strategy to Increase Affordability for Renters, Buyers, and Sellers

The Biden-Harris administration’s Housing Policy Agenda: A Conversation with Lael Brainard, National Economic Advisor

A black and white photo of a couple sitting on the grass in front of a brick house with two hairy dogs.

“Creating a Pathway to 4 Million New Hispanic Homeowners by 2030 with Laura Arce of UnidosUS” Comcast Newsmaker, Sept. 01, 2023.

axios article for HOME

“Wells Fargo, rights group launch Latino homeownership plan” Axios, Jun. 14, 2023.

oped bloomberg article for HOME Campaign

“The Key to Boosting Latino Homeownership” Bloomberg, Oct. 23, 2023

NPR HOME Article

“Nationwide Latinx homeownership initiative begins in Central Florida” NPR, Oct. 18, 2023

UnidosUS hosts a Latino Homeownership at the Chicanos Por La Causa Women's Business Center

UnidosUS hosts a Latino Homeownership at the Chicanos Por La Causa Women's Business Center

AZ Central HOME article

“Her parents were homeowners on a meager salary. How does Arizona ensure that now?” AZ Central, Dec. 11, 2023

HOME Orlando Podcast/article by Orlando Sentinal

“Expanding Latino home ownership in Central Florida | Commentary” Orlando Sentinel, Nov. 19, 2023

“Wells Fargo, nonprofit team up to boost Latino homeownership in Houston” Houston Business Journal, Jul. 16, 2023

Press Releases

ICYMI's

Dr. Ernesto Fonseca, Chief Executive Officer, Hacienda Community Development Corporation

20231106_UnidosUS two-hour roundtable and networking event at Chicano Por La Causa Women’s Business Center in Phoenix, Az. Photo by Phil Soto

20231106_UnidosUS two-hour roundtable and networking event at Chicano Por La Causa Women’s Business Center in Phoenix, Az. Photo by Phil Soto

From left to right: Gianncarlo Cifuentes, Vice President of News at Univision Orlando and Tampa, Ashon Nesbitt, CEO of the Florida Housing Coalition, U.S. Rep. Darren Soto (FL-9); Laura Arce, Senior Vice President at UnidosUS, Traci Blue, Director at Bright Community Trust, and Dr. Fernando Rivera, Professor of Sociology and Director of the Puerto Rico Research Hub at the University of Central Florida.

Laura Arce of UnidosUS and Ashon Nesbitt of the Florida Housing Coalition fielding questions during the event’s roundtable discussion.

Laura Arce, Senior Vice President at UnidosUS speaking at the San Joaquin Valley Affordable Housing Summit.

Pictured left to right: Dr. Dan Potter, Senior Director of Research at Rice University’s Kinder Institute for Urban Research, Jason P. Riverio Riveiro, Executive Director and Chief Operating Officer at the National Association of Hispanic Real Estate Professionals, Laura Arce, Senior Vice President at UnidosUS, Maria Vergara, Head of Diverse Segments for Retail Home Lending at Wells Fargo, and Cedric LaSane, Assistant Director Single Family Operations at the City of Houston.

HOME Newsletters

HOME’s quarterly newsletter keeps our allies, members of the media, and private and public sector leaders updated on the initiative’s latest work and the need-to-know about America’s housing landscape.  

UnidosUS 2023 Conference: The Power of Latino Homeownership Plenary Pictured are Bertha Coombs, CNBC Reporter (left) and Sandra Thompson, Federal Housing Finance Agency Director.

UnidosUS 2023 Conference: The Power of Latino Homeownership Plenary Pictured from left to right: Bertha Coombs, CNBC Reporter Janneke Ratcliffe, Vice President at the Urban Institute’s Housing Finance Policy Center, Jason Riveiro, Executive Director and Chief Operating Officer at the National Association of Hispanic Real Estate Professionals, and Patricia Duarte, Executive Vice President at Chicanos Por La Causa.

From left to right: Gianncarlo Cifuentes, Vice President of News at Univision Orlando and Tampa, Ashon Nesbitt, CEO of the Florida Housing Coalition, U.S. Rep. Darren Soto (FL-9); Laura Arce, Senior Vice President at UnidosUS, Traci Blue, Director at Bright Community Trust, and Dr. Fernando Rivera, Professor of Sociology and Director of the Puerto Rico Research Hub at the University of Central Florida.

UnidosUS Conference 2023 Chicago, IL

UnidosUS hosts a Latino Homeownership at the Chicanos Por La Causa Women's Business Center

UnidosUS hosts a Latino Homeownership at the Chicanos Por La Causa Women's Business Center

Laura Arce, Senior Vice President at UnidosUS speaking at the San Joaquin Valley Affordable Housing Summit.

From left to right: Dr. Rashad Shabazz, Associate Professor in the School of Social Transformation at Arizona State University, Patricia Duarte, Executive Vice President at Chicanos Por La Causa, Annie Donovan, CEO of the Raza Development Fund, Laura Arce, Senior Vice President at UnidosUS, Luis Heredia, State Director for Senator Mark Kelly, Dr. Maria Harper Marinick, UnidosUS Board Member, Gina Montes, Deputy City Manager for the City of Phoenix, Arizona State Representative Analise Ortiz (D-24); and Ruben Barrales, Senior Vice President at Wells Fargo.

Pictured left to right: Dr. Dan Potter, Senior Director of Research at Rice University’s Kinder Institute for Urban Research, Jason P. Riverio Riveiro, Executive Director and Chief Operating Officer at the National Association of Hispanic Real Estate Professionals, Laura Arce, Senior Vice President at UnidosUS, Maria Vergara, Head of Diverse Segments for Retail Home Lending at Wells Fargo, and Cedric LaSane, Assistant Director Single Family Operations at the City of Houston.

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