Transform the economic trajectory of Latinos by advancing systemic change to add 4 million new Hispanic homeowners by 2030.
But the realization of this opportunity is threatened by systemic barriers, including discrimination and inequitable access to capital.
Building and sharing the Latino homeownership story will inspire consumer awareness and behavior as well as recruit allies in the industry, government, and general public. Interest in the impacts of Latino homeownership on the U.S. economy is key to systemic change.
By working with policymakers, we will identify solutions that support Latino homeownership. Our policy agenda focuses on improving homebuyer readiness, expanding access to credit, increasing housing supply, preserving homeownership, and increasing Latino representation in housing leadership roles.
Building and sharing the Latino homeownership story will inspire consumer awareness and behavior as well as recruit allies in the industry, government, and general public. Interest in the impacts of Latino homeownership on the U.S. economy is key to systemic change.
Community-based organizations are leaders in expanding homeownership opportunities. UnidosUS has over 300 community-based Affiliates nationwide who are trusted leaders in their communities. HOME invests in local organizations innovating solutions to boost Latino homeownership. In 2024 through a national competition, Premio HOME, UnidosUS awarded $1.1M in grants to 18 organizations from 14 states and territories across the U.S. that are addressing America’s housing supply crisis. In 2023, HOME uplifted and supported nine Affiliate groups to advancing Latino mortgage readiness in five communities.
To glean a deeper understanding of key issues related to Latino home ownership and to inform better public policies and market practices, HOME is engaged in partnerships with some of the most respected think tanks in the country, including the Urban Institute, to conduct research that can help inform policy solutions going forward.
Our Esperanza Hope for All campaign’s comprehensive efforts reached more than 24 million individuals in 2021 and helped the Latino community exceed vaccine parity during the COVID-19 pandemic. Further, the ¡Adelante! 2020 campaign registered 127,000 voters, reaching over 45 million individuals across digital platforms.
Through the Raza Development Fund (RDF), a UnidosUS support corporation and the largest Latino-serving Community Development Financial Institution in the country, we have deployed much needed capital in Latino communities, including investments in creating affordable housing.
Since its inception, RDF has provided organizations serving Latino families in 38 states with technical assistance and financings In excess of $1 billion, which have leveraged over $5 billion in private and public capital for education, childcare, affordable housing, social services projects, and more.
UnidosUS has nearly 300 community-based Affiliate organizations that directly serve the Latino population across the country. Our Affiliates know firsthand the practical concerns and issues that affect their constituencies and work with us to implement innovative solutions to address them.
For more than 25 years, UnidosUS has operated one of the largest HUD-certified housing counseling networks, with nearly 50 housing counseling agencies in 27 states and a nationwide call center.
Wells Fargo is committed to working with UnidosUS, our partners, and our community to help launch and execute a national campaign to add 4 million new Latino homeowners by 2030.
We’re partnering with organizations who are dedicated to increasing Latino homeownership.
UnidosUS is partnering with the Urban Institute (Urban), an independent nonprofit research organization, to establish evidence-based solutions for boosting Latino homeownership. Since 2023, Urban and HOME have collaborated on a research agenda, a paper on mortgage financing for ITIN holders, a paper on barriers to mortgage credit, and a national call for research papers.
RDF is on a mission to unlock lasting prosperity in communities across America. They do this by providing accessible financial solutions and transformative support as well as fostering deeply collaborative partnerships — all while tackling challenges overlooked by traditional financial institutions.
