HOME | UnidosUS

Between 2020 and 2040

70%

of net new homeowners will be Latino.

Latino homeowners have

26x

the wealth of Latino renters.

Hispanic homeownership reached

9.8 million

households, a new record in 2024.

Policy and advocacy

Working with policymakers, we identify and advance solutions that support homeownership opportunities for first-time and first-generation homeowners, including Latino families. Our HOME policy agenda focuses on expanding access to credit, boosting the supply of homes affordable to first-time homebuyers and protecting homeownership equity and legacy.

Communications strategy

Sharing the Latino homeownership story inspires consumer awareness and behavior and increases allies in the industry, government and the general public. Elevating the significant economic impact of Latino homeownership is key to transformational change.

Community investments

HOME invests in local organizations innovating solutions to boost Latino homeownership. To date, UnidosUS has awarded over $2 million to community-based organizations that are tackling America’s housing supply crisis and supporting moderate-income families on the path to homeownership.

Research and data

To glean a deeper understanding of the key barriers and opportunities related to Latino home ownership, HOME invests in research and engages with some of the leading think tanks in the country to conduct research to inform better public policies and market practices.

The Raza Development Fund (RDF), a UnidosUS support corporation, is on a mission to unlock lasting prosperity in communities across America. They do this by providing accessible financial solutions, transformative support and fostering deeply collaborative partnerships — all while tackling challenges overlooked by traditional financial institutions.

Since its inception, RDF has provided organizations with technical assistance and financings in excess of $1.6 billion, which have leveraged over $7.2 billion in private and public capital.<

The cover of the "The Raza Development Fund" brochure in black and white.

UnidosUS works in partnership with over 300 community-based Affiliate organizations that directly serve Latino populations across the country. Our Affiliates know firsthand the practical concerns and issues that affect their communities and work with us to implement innovative solutions to address them.

Explore our affiliate map

Formed in 2015 to support families with distressed mortgages after the great recession, Counseling Connection continues to provide housing counseling services.

Our certified housing counselors care enough to understand your financial and housing situation. Call 888-532-3021 or complete an online intake form.

A black and white photograph of members of Neighborhood Housing Services standing on a porch with an African-American couple.

Wells Fargo is committed to working with UnidosUS, our partners, and our community to help launch and execute a national campaign to add 4 million new Latino homeowners by 2030.

JPMorgan Chase & Co.

Constellation Brands Modelo

UnidosUS is partnering with the Urban Institute (Urban), an independent nonprofit research organization, to establish evidence-based solutions for boosting Latino homeownership. Since 2023, Urban and HOME have collaborated on a research agenda, a paper on mortgage financing for ITIN holders, a paper on barriers to mortgage credit, and a national call for research papers.

RDF is on a mission to unlock lasting prosperity in communities across America. They do this by providing accessible financial solutions and transformative support as well as fostering deeply collaborative partnerships — all while tackling challenges overlooked by traditional financial institutions.

Latinos are essential to the future success of the U.S. housing market.