Media Advisory

Primaries in Arizona and Florida Tests Democratic Candidates’ Outreach Efforts to Latinos in 2020

Top UnidosUS leaders available in Phoenix and in Miami for analysis and comment

March 11, 2020

WASHINGTON—Latinos stand to be the largest minority voting bloc in 2020 and will play a decisive role in state contests across the country, including in Arizona and Florida, where they account for 32 percent and 26 percent of the total populations, respectively. As the last major states with a large Latino electorate, Arizona and Florida are key tests of the two campaigns’ outreach to this crucial constituency in 2020, according to UnidosUS, the nation’s largest Latino civil rights and advocacy organization (formerly National Council of La Raza).

Ahead of the Democratic debate on March 15 and the primaries two days later, UnidosUS President and CEO Janet Murguía will be on the ground in Phoenix (March 13-15) and available for comment. Under her leadership, UnidosUS has become the go-to organization on the Latino vote. UnidosUS’s research examines what the Latino electorate is looking for in a presidential candidate, why they're concerned about certain issues, and the best way that campaigns can engage and energize this community in 2020. Murguía is a media veteran having appeared on ABC World News Tonight, CBS Evening News, CNN, MSNBC and PBS NewsHour.
In Florida, UnidosUS has the largest voter registration effort. In this cycle alone, UnidosUS has already registered more than 50,000 eligible Latinos. Clarissa Martinez de Castro, Deputy Vice President for Policy and Advocacy will be on the ground in Miami next week with our canvassers, including with one who is a first-time voter herself.


Breakfast & Cafecito, hosted by UnidosUS and its Affiliate Chicanos por la Causa (CPLC), with our Affiliates, community partners and Latino voters, on Saturday at Montoya House to hear what’s at stake for Latinos in this election, our top issues of concern and how to engage voters.

WHO:Janet Murguía, President and CEO, UnidosUS 
David Adame, President and CEO of CLPC and UnidosUS board member
Reyna Montoya, Founder and CEO of Aliento and CPLC board member
WHEN:Saturday, March 14 
10-11 a.m. 
WHERE: Montoya House
CPLC Commerce Plaza
1008 E Buckeye Road
Phoenix, AZ 85034

This event is open to the public. To rsvp for this event, email

This event will be followed by voter registration activities, with details to come.

UnidosUS would also like to make available the following resources on the Latino electorate in Arizona and Florida:

Arizona and Florida Factsheets
These state factsheets examine how Latinos in Arizona and Florida have fared across economic, education and health indicators compared to the national average, as well as their electoral growth in the two states.

February 2020 Latino Public Opinion Poll
This UnidosUS poll concludes that the economy and health care costs are among the top concerns of Latinos when they vote. In Arizona, 30 percent of Latinos said lower health care cost would make a positive difference in their lives. In Florida, 46 percent of Latinos surveyed pointed to the high cost of housing as an impediment to improving their economic futures.

Questions and interview requests can be directed to Christopher Allbritton at

UnidosUS, previously known as NCLR (National Council of La Raza), is the nation’s largest Hispanic civil rights and advocacy organization. Through its unique combination of expert research, advocacy, programs, and an Affiliate Network of nearly 300 community-based organizations across the United States and Puerto Rico, UnidosUS simultaneously challenges the social, economic, and political barriers that affect Latinos at the national and local levels. For more than 50 years, UnidosUS has united communities and different groups seeking common ground through collaboration, and that share a desire to make our country stronger. For more information on UnidosUS, visit or follow us on Facebook, Instagram, and Twitter.

Christopher Allbritton
(202) 776-1575